Stop Dieting. Start Building
A 4-week coached system to build the one habit that changes everything
You don't need another restrictive diet, a 10-day "magic" shake, or a complicated app that counts every gram of your existence. You've tried that. It didn't work, and it's not your fault.
You need one simple, sustainable system that works.
This 4-week challenge is the antidote to dieting nonsense. We're not taking anything away. We're not asking for perfection. We're giving you one, non-negotiable goal to build a foundational habit that changes everything
Start when you are ready.
Sign up today, get your tools immediately, and start your 4 weeks on your own schedule.
Want a preview of our system?
We believe in total transparency.
Download our free Kickstart Guide to get the full picture, including:
The Science: Why 800g is the research-backed "sweet spot" for health and energy.
The Official Cheat Sheet: A definitive "Yes/No" list of what counts (and why).
3 Success Strategies: The exact tactics we use to make hitting 800g achievable starting Day 1.
See the method, then join us to master the habit.
Let's Start With the Truth:
The Game is Rigged Against You.
If you're frustrated, you're not broken or weak. The odds have been stacked against you from the start.
You’re up against a powerful, two-headed dragon: the "gurus" and the food industry.
- The Gurus sell you myths. They promise quick fixes and impossible results, exploiting your pain for their profit. They tell you to rely on "willpower" , knowing full well that willpower is a limited resource that's guaranteed to burn out.
- The Food Industry sells you the problem. They engineer hyper-palatable, ultra-processed foods designed to be addictive. They're cheap, convenient, and stacked on every shelf to keep you hooked in a cycle of cravings and guilt.
This "All-or-Nothing" trap, where one slip-up makes you feel like a failure, is the exact reason you're stuck.
It’s time to stop playing their game
The Solution:
One Simple, Measurable Goal.
Welcome to The Fruit & Veggies Challenge.
For the next 4 weeks, your only goal is to:
Eat 800 grams (by weight) of fruits and vegetables every single day.
That's it.
- We don't count calories.
- We don't eliminate food groups.
- We don't take anything away.
You simply ADD 800 grams of high-quality, high-volume, nutrient-dense food to your day. You focus on this one metric, and you watch as it naturally crowds out the processed, low-quality foods.
This isn't a diet. It's a foundational practice.
This Isn't a Quick Fix. It's a System.
Quick fixes fail because they're built on willpower. Lasting change is built on systems. Our entire philosophy is built on a few core truths:
Consistency Beats Perfection. The All-or-Nothing trap is your biggest enemy. We've built this challenge on the principle that consistently "good" beats inconsistently "perfect" every single time. You don't have to be perfect. You just have to be consistent.
Nutrition is the Tide That Lifts All Boats. We see nutrition as the foundation for everything else. When you get your nutrition right, it raises the water level for all other areas of your life: your training performance improves, your sleep gets better, your mental focus sharpens, and your recovery accelerates.
800 Grams is Your "Sweet Spot." This isn't a random number. Research shows 800 grams is the sweet spot for maximum health benefits, including lower risk of disease, better gut health, and sustainable energy. By focusing on this volume, you load your body with essential micronutrients, fibre, and water, all while using satiety to naturally manage your energy intake.
We Use a Framework (GSPA), Not Guesswork. This challenge is a direct application of our GSPA (Goals, Skills, Practice, Actions) model.
Goal: Eat 800g of fruits and vegetables daily.
Skill: Paying attention to food volume and quality.
Practice: Weekly review of your consistency.
Action: Logging your daily grams. This is how you stop knowing what to do and start actually doing it.
How It Works:
Start On Your Schedule
We don't believe you should have to wait to improve your health. Our system fits your life, not the other way around.
Sign Up Today: Get immediate access to your Toolkit, the Tracking App, and direct access to us.
Prep at Your Pace: Use a day or two to read the guides, set up your kitchen, and do your first grocery haul.
Choose Your Day 1: Whenever you're ready, start tracking. Your 4 weeks of coaching begin the day you log your first meal.
Want a preview of our system?
We believe in total transparency.
Download our free Kickstart Guide to get the full picture, including:
The Science: Why 800g is the research-backed "sweet spot" for health and energy.
The Official Cheat Sheet: A definitive "Yes/No" list of what counts (and why).
3 Success Strategies: The exact tactics we use to make hitting 800g achievable starting Day 1.
See the method, then join us to master the habit.
This isn’t an Ebook. It’s a Coached System
Most programs give you a PDF and wish you luck. We give you a direct line to us.
Direct Coach Messaging: Stuck at the grocery store? Confused about a meal? Send us a message. We might be on the gym floor, but you will get a real answer from us today.
Bi-Weekly Deep Dives: Every two weeks, you'll submit a self-evaluation. We analyse it alongside your tracking data and send you a personalised action plan for the next phase.
The In-App Daily Course: It’s not only a tracker. You get a 28-day course built right into the app. That’s one mini-lesson a day (1-3 minutes reading time) designed to teach you how to build this habit for life in an easy-to-digest format.
The Pharos Toolkit: We don't just give you information; we provide tools designed to change your psychology and behaviours around food. Includes our Nutrition Guide Ebook, Food Journal, and the ‘Eat More-Some-Less’ and ‘How To Create A Perfect Meal’ cheatsheets.
On-Demand FAQ videos: Access our exclusive videos of frequently asked questions by our members, whenever it fits your schedule.
Health isn't bought in a bottle.
It's earned.
You can spend another year chasing quick fixes and feeling stuck or you can spend the next 4 weeks building one powerful habit that will serve you for the rest of your life.
Your Investment
4 weeks of personal nutrition coaching.
Unlimited direct messaging with Egle and/or Adrian.
Bi-weekly, in-depth progress review.
App + toolkit access
Proven system.
Results that last.
All for less than what most people spend on a week of takeaways.
€29 (members)
€49 (non-members)
No subscriptions. No upsells. Just a straight-up, guided challenge that works.
Why wait for another Monday?
Sign up now, get your tools today, and start building your new habit tomorrow.