Stop Dieting. Start Building
A 4-week coached system to build the one habit that changes everything
You don't need another restrictive diet, a 10-day "magic" shake, or a complicated app that counts every gram of your existence. You've tried that. It didn't work, and it's not your fault.
You need one simple, sustainable system that works.
This 4-week challenge is the antidote to dieting nonsense. We're not taking anything away. We're not asking for perfection. We're giving you one, non-negotiable goal to build a foundational habit that changes everything
Starting date: 10th of November
Registration for the November 10th challenge is limited.
Sign up now to secure your spot.
Let's Start With the Truth:
The Game is Rigged Against You.
If you're frustrated, you're not broken or weak. The odds have been stacked against you from the start.
You’re up against a powerful, two-headed dragon: the "gurus" and the food industry.
The Gurus sell you myths. They promise quick fixes and impossible results, exploiting your pain for their profit. They tell you to rely on "willpower" , knowing full well that willpower is a limited resource that's guaranteed to burn out.
The Food Industry sells you the problem. They engineer hyper-palatable, ultra-processed foods designed to be addictive. They're cheap, convenient, and stacked on every shelf to keep you hooked in a cycle of cravings and guilt.
This "All-or-Nothing" trap, where one slip-up makes you feel like a failure, is the exact reason you're stuck.
It’s time to stop playing their game
The Solution:
One Simple, Measurable Goal.
Welcome to The Fruit & Veggies Challenge.
For the next 4 weeks, your only goal is to:
Eat 800 grams (by weight) of fruits and vegetables every single day.
That's it.
We don't count calories.
We don't eliminate food groups.
We don't take anything away.
You simply ADD 800 grams of high-quality, high-volume, nutrient-dense food to your day. You focus on this one metric, and you watch as it naturally crowds out the processed, low-quality foods.
This isn't a diet. It's a foundational practice.
This Isn't a Quick Fix. It's a System.
Quick fixes fail because they're built on willpower. Lasting change is built on systems. Our entire philosophy is built on a few core truths:
Consistency Beats Perfection. The All-or-Nothing trap is your biggest enemy. We've built this challenge on the principle that consistently "good" beats inconsistently "perfect" every single time. You don't have to be perfect. You just have to be consistent.
Nutrition is the Tide That Lifts All Boats. We see nutrition as the foundation for everything else. When you get your nutrition right, it raises the water level for all other areas of your life: your training performance improves, your sleep gets better, your mental focus sharpens, and your recovery accelerates.
800 Grams is Your "Sweet Spot." This isn't a random number. Research shows 800 grams is the sweet spot for maximum health benefits, including lower risk of disease, better gut health, and sustainable energy. By focusing on this volume, you load your body with essential micronutrients, fibre, and water, all while using satiety to naturally manage your energy intake.
We Use a Framework (GSPA), Not Guesswork. This challenge is a direct application of our GSPA (Goals, Skills, Practice, Actions) model.
Goal: Eat 800g of fruits and vegetables daily.
Skill: Paying attention to food volume and quality.
Practice: Weekly review of your consistency.
Action: Logging your daily grams. This is how you stop knowing what to do and start actually doing it.
This isn’t an Ebook. It’s a Coached System
It’s a 4-week, hands-on coaching system designed to install a foundational habit for life. We don't just give you information and hope you succeed; we build the system with you to ensure you get results.
When you join, you get full accountability:
Direct, Weekly Feedback from Coaches:
This is the core of the system. We are in the trenches with you. We check in weekly to review your progress, help you find practical ways to overcome any challenges you've experienced, and give you the actionable feedback you need to stay on track.Two Live Coaching Sessions:
We start together on Week 1 to build your strategy. We finish together on Week 4 to analyse your obstacles, lock in your successes, and define your next manageable steps.Our Tracking App:
The simple, dedicated tool you'll use to log your fruit and veggie intake. This is your GSPA model in action—turning your daily 'Action' (logging) into a measurable 'Practice'.The Pharos Toolkit:
You get the exact, relevant resources we use with our clients, including our complete Nutrition Guide Ebook, the Food Journal template, the "Eat More-Some-Less" cheatsheet, and the "How to Create a Perfect Meal" guide.A Private Facebook Group:
This is your support hub. Get tips from us, connect with others who are also doing the work, and access recordings of the live sessions if you can't make it.Exclusive Challenge T-Shirt:
An option to buy a challenge-related t-shirt to show you did the work.
Health isn't bought in a bottle.
It's earned.
You can spend another year chasing quick fixes and feeling stuck or you can spend the next 4 weeks building one powerful habit that will serve you for the rest of your life.
Your Investment
4 weeks of nutrition coaching course.
2 live coaching sessions.
Weekly feedback from real coaches.
App + toolkit access
Private FB group support
Proven system.
Results that last.
All for less than what most people spend on a week of takeaways.
€29 (members)
€49 (non-members)
No subscriptions. No upsells. Just a straight-up, guided challenge that works.
Stop waiting for the perfect moment. Start now
Registration for the November 10th challenge is limited.
Sign up now to secure your spot.